I want to share a quick way to identify your organization’s values. First, let’s get on the same page. What’s an “organizational value”? I believe the easiest way to understand values is through the lens of behaviors. Values manifest as behaviors. For instance, if your organization has the value of “kindness,” then your words and actions should be kind. If your team doesn’t consistently act with kindness, then it is not really an organizational value.
This behavioral approach is helpful when trying to identify or update your organization’s values. You don’t need to pull them out of thin air during a white boarding session, you just look at how your best people behave.
So here’s the quick and dirty way to establish company values, step by step. I’ve done this many times with organizations of all sizes and I’m always impressed by how effectively it creates clarity.
Keep in mind that this is just the beginning. You need to make sure they stick. To do that I suggest you institutionalize your values by embedding them into your organization. From HR to marketing, your values should always shine through every interaction, internally and externally. But that’s another blog post…