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Boardable is Hiring a Paid Marketing Manager
Expand your career in the nonprofit tech field

Join our team as a Boardable Paid Marketing Manager

  • Job Title: Paid Marketing Manager
  • Division/Department: Marketing
  • Reports To: VP of Marketing
  • FLSA Status: Exempt

A LITTLE BIT ABOUT US:

Boardable is a fast-growing software company with an office in the vibrant Broad Ripple neighborhood of Indianapolis. Our mission is to increase board member engagement for nonprofits by becoming the global go-to brand for nonprofit board software. We are always on the lookout for talented people who demonstrate drive, integrity, respect, teamwork, and empathy. If you can bring a diverse perspective, superpower skills, and an amazing attitude to our team, we want to hear from you.

Job Purpose:

Reporting to the Vice President of Marketing, the Paid Marketing Manager will be responsible for acquiring new leads and customers through online pay-per-click and cost-per-acquisition campaigns. This person will manage all online advertising strategy, execution, and optimization across a number of different social media platforms and search engines. This position requires the utilization of website traffic analysis tools and industry-standard PPC/advertising analysis tools to quantitatively provide recommendations that improve the marketing/advertising effort.

Duties/Responsibilities:

  • Manage the strategy and setup of all online paid campaigns
  • Measure and optimize Boardable’s paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports
  • Research and test partnerships with new vendors to expand our reach and/or lower cost per acquisition
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
  • Craft landing pages and lead-gen forms to promote through relevant paid programs
  • Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

Experience/Education/Skills

The qualifications below are preferred, but not required. We are open to hiring the right person regardless of background, education, or experience, provided you are a quick learner, good communicator, and have integrity (you do what you say you will do).

  • BA/BS or equivalent working experience
  • 2-3 years of professional experience
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook/Instagram, Twitter, LinkedIn, and YouTube), and content distribution and placement networks
  • Excellent communicator with ability to sell and convince
  • Experience handling marketing budgets and forecasting/reporting results, with a good grasp of measurement and tracking tools, such as Google Analytics
  • Knowledge of keyword research, critical to search marketing efforts to enhance brand positioning and improve search traffic, sales, and customer acquisition
  • PPC copywriting: This includes the aforementioned keyword research, as well as SEO and PPC writing guidelines and the ability to analyze and optimize ad performance for optimal results
  • Google Ads and Facebook Advertising certifications are a major plus
  • Superior organizational and project management skills; high attention to detail
  • Ability to work independently and juggle competing priorities
  • Desire to work in a fast-paced, tech startup environment

    Benefits

    • Monthly health stipend or access to health/dental/vision insurance
    • 401(k) with employer match
    • Monthly phone/tech stipend
    • Paid parental leave
    • Flexible work schedule
    • Convenient Broad Ripple office location
    • Unlimited PTO
    • Complimentary office snacks/beverages
    • Remote work option

    Interested in applying? Send a résumé and cover letter to careers@boardable.com.

    Click here to learn more about our team here at Boardable.

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