Sororities and fraternities work for a variety of charitable causes across the globe. With alumni, membership is scattered to the winds, so social media represents a great way for you to stay in touch. It is also a great way to fundraise! Mobile fundraising is original and creative, but it is also very effective and donor-friendly. Here are some digital fundraising ideas for fraternities and sororities.
Your membership is already probably very mobile-friendly, particularly if they are under age 30. A mobile phone most likely plays a key role in the member’s life already, so why not make fundraising mobile and easy? It definitely makes sense. Not only are donations easy to ask for, they’re easy to give when you use this platform.
Combining mobile with social is definitely a recipe for success. Many people thrive on social media and Panhellenic organizations can use this to their advantage. Your Greek organization likely has local chapters on Facebook, LinkedIn, Twitter or other outlets. At the national level, you can reach out to these local chapters on social media to spread the word about the cause you are fundraising for.
Social media allows for video material and photos to be posted, so take some video material of a volunteer day, or use photos that exemplify the cause you are fundraising for. It’s even possible to launch an entire social media campaign that utilizes all the above-mentioned digital fundraising ideas to your advantage.
Every donor who gives wants to know their contribution is making a difference. Social fundraising allows the individual to create their own personal fundraising page, and donors love it because it allows the person to connect their personal Greek experience to both the local and national chapters, while at the same time making a personal plea for the fundraising cause. You’ll get a strengthened commitment to fundraising which will be very evident by how full your coffers are.
You also have an opportunity to reach people outside of your sorority or fraternity. Your members already know that philanthropy is at the heart of nearly all Greek organizations. However, people who have never been in a fraternity or sorority may not realize that. Using social media lets members take pride in your organization by spreading the word to their non-Greek friends.
Your fraternity or sorority chapters can set up mobile pledging pages for the philanthropy event. At a national level, you can showcase video, photos and other details about the project. Do things like create the fundraising thermometer or display live fundraising results to create excitement and generate further participation. Many donors will actually donate on the spot. This technique is called personalized peer-to-peer mobile donation, and it allows easy sharing across not only social but also text and email.
When all is said and done, you also use social media as one way to thank donors. Displaying a video shout-out or a collection of pictures from local chapters on your national social media is a great way to let people know how much you appreciate their donation. It’s also a great way to keep people apprised of the project progress. What are you waiting for? Start your Panhellenic social media plan and use these digital fundraising ideas today!
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