This post was contributed by Lumaverse.
Running a nonprofit can be a difficult task. It involves juggling many moving parts, from managing team members, constituents, and supporters to pursuing your mission effectively. Regardless of your particular organization’s governance model, it can be a lot to handle.
But with the right tools in your toolkit and proven strategies in your back pocket, effective nonprofit management is not only possible but completely achievable.
At Lumaverse, we work with mission-based organizations and provide them with the group management tools they need for operational success. That’s why we’ve put together this quick guide to help nonprofit professionals like yourself.
If you want to manage your nonprofit organization well, be sure to:
Well-managed nonprofits rely on strategic data insights to inform their efforts and lead them in the right direction. In fact, this guide shares that data-driven campaigns produced more than 5 times the ROI as compared to the initial marketing spend.
Where might you locate this wealth of data? A CRM (or constituent relationship management) system, of course! A CRM for nonprofits not only collects valuable donor data, it can actually assist you with creating stronger connections with supporters, crafting personalized missions, and cultivating informed leaders within your team. For example, you can collect, organize, and analyze information to answer the following types of questions:
When you confidently know the answers to these questions, it becomes easier to identify opportunities and make the most impactful decision. From your CEO to your board leadership team, anyone in a management position at your organization will benefit from the powerful data insights consolidated by your nonprofit database.
Your board of directors is a team of individuals who care about your mission and want to see it succeed. However, without the proper board management strategies, they can quickly become figureheads with little day-to-day impact on your organization.
If you’re looking to get your board involved in real, actionable ways, here are three critical steps you might want to take:
Board members can be one of your greatest assets when leveraged correctly. When they carry out their roles and responsibilities effectively, these individuals have the power to bring your nonprofit to the next level. However, it’s up to you to get them involved—and keep them that way.
Strategic virtual engagement is starting to become a significant component of nonprofit management, especially after the whirlwind of a year that was 2020. Thanks to developments in technology, on-screen communications are becoming closer to in-person interactions.
If you’re looking to incorporate virtual engagement into your own overall nonprofit management strategy, here are a few ideas to help you get started:
Your virtual engagement can even go beyond your donors and members. In fact, you can use similar virtual engagement strategies with constituents as well! For example, if you typically meet with clients in your office, you can bring those meetings virtual with convenient live-streaming software. Plus, you can even manage your time (and keep everyone on the same page) with an online appointment scheduler.
Not to mention, virtual engagements offer organizations huge benefits including increased inclusivity and accessibility, budget friendliness, and ease of management. If you’re just beginning to adopt virtual event strategies as a result of the COVID-19 pandemic, you’re not alone. However, these tactics will continue to be useful for years to come—thus setting you up for continued success going forward.
Just remember, equipping your nonprofit team (including staff, volunteers, and board members) with the right tools is critical for success. Without a comprehensive system of nonprofit software, you risk key management tasks slipping through the cracks and fail to reach your full mission potential.
But by leveraging available data, securing board buy-in, and incorporating virtual engagement, you’re sure to bring about strategic management success (and increased productivity!) for your organization. Good luck!
Author: Mike Barros
Mike Barros is the President and CEO of Lumaverse Technologies. Before joining the Lumaverse, Mike was the President of Education Brands at Community Brands, the CEO of Diamond Mind, and the Chief Revenue Officer at JackBe. He resides in the DC-Metro area.