WEBINAR REPLAY: Unlock the Mystery of Donor Retention


Nonprofits focus on how to gain more donors. Should we have a gala? What about a Giving Tuesday campaign? Maybe a community outreach event will find new supporters! These ideas have the potential to net some new donors to your mission. However, the most important step in cultivating a donor base is RETENTION.

All nonprofit development pros know that the cost to retain an existing donor is exponentially lower than the cost to obtain a new one. Check out our talk with Barbara O’Reilly, CFRE and nonprofit funding expert, on how to retain donors with the help of your board.

Watch the Replay

In this webinar, Barbara shows you:

  • What REALLY matters to donors and how it affects their giving decisions
  • How board members can be a key component of donor retention strategy
  • Ways to increase engagement with current donor and even inspire them to increase their giving

This webinar was part of our free monthly webinar series of topics for nonprofits. We have an array of experts join us live to discuss topics ranging from board diversity to fundraising. Keep an eye on our homepage and social media for the upcoming guests!

Watch the Replay

Barbara’s Informative Slide Deck

Want to share some donor retention information with your board at the next meeting? Here is a pdf of Barbara’s slide deck, chock full of interesting data and actionable advice.

Download Slide Deck


About Our Guest:

Barbara O’Reilly, CFRE spent 20 years as a development specialist with organizations such as the American Red Cross, Harvard University, and the National Trust. Ten years ago, she started her own consulting firm, Windmill Hill Consulting. In addition to professional development, Barbara is a master trainer for the Association of Fundraising Professionals and president-elect of the Washington D.C. chapter.

Want to know how your nonprofit board of directors and staff can be more productive and efficient through the use of technology? With Boardable’s board portal, you can centralize board information and communications, where everything (and everyone) is just a couple of clicks away. Click below to get started with Boardable.

Start Free Now

(no credit card required)


Want a tour of Boardable with an expert?