Nonprofits focus on how to gain more donors. Should we have a gala? What about a Giving Tuesday campaign? Maybe a community outreach event will find new supporters! These ideas have the potential to net some new donors to your mission. However, the most important step in cultivating a donor base is RETENTION.
All nonprofit development pros know that the cost to retain an existing donor is exponentially lower than the cost to obtain a new one. Check out our talk with Barbara O’Reilly, CFRE and nonprofit funding expert, on how to retain donors with the help of your board.
This webinar was part of our free monthly webinar series of topics for nonprofits. We have an array of experts join us live to discuss topics ranging from board diversity to fundraising. Keep an eye on our homepage and social media for the upcoming guests!
Want to share some donor retention information with your board at the next meeting? Here is a pdf of Barbara’s slide deck, chock full of interesting data and actionable advice.
Barbara O’Reilly, CFRE spent 20 years as a development specialist with organizations such as the American Red Cross, Harvard University, and the National Trust. Ten years ago, she started her own consulting firm, Windmill Hill Consulting. In addition to professional development, Barbara is a master trainer for the Association of Fundraising Professionals and president-elect of the Washington D.C. chapter.
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