6 Board Member Questions about Capital Campaigns

Board members play a big role in every capital campaign, and they usually have questions before it starts. This on-demand webinar answers six of the most common ones.

What Board Members Need to Know Before a Capital Campaign

A capital campaign asks more of your board than a typical fundraising year. Board members are expected to give, ask, open doors, and stay engaged for months or years. Many come in unsure of their role, and some come in with misconceptions.

Amy Einsenstein and Sarah Plimpton of Capital Campaign Pro join Boardable to walk through the seven phases of a campaign. They cover what boards need to know about readiness, feasibility studies, giving, asking and hiring help.

Amy and Sarah are co-authors of A Board Member’s Guide to Capital Campaign Fundraising.

Key Insights for Board Members in a Capital Campaign

• How to tell if your organization is ready for a campaign (hint: you don’t need a perfect board)
• Whether you really need a feasibility study
• Why board members need to both give and ask
• How much board members are expected to give
• What happens if a campaign falls short
• When it makes sense to hire a campaign consultant

Who Should Watch

This session is for executive directors, development staff and board members at nonprofits planning or considering a capital campaign. Share it with your board before your first campaign conversation so everyone starts with the same expectations.

Meet the Capital Campaign Experts

Amy Einstein, ACFRE CEO and Co-Founder, Capital Campaign Pro

Amy has spent more than 25 years in fundraising, with a focus on capital campaigns and major gifts. She has led development at Shelter Our Sisters, Rutgers University, and the New Jersey Institute for Social Justice. She holds both CFRE and ACFRE credentials, is a past AFP-NJ board president, and wrote Major Gift Fundraising for Small Shops.

Sarah Plimpton, President and Chief Happiness Officer, Capital Campaign Pro

Sarah spent more than 12 years at a major capital campaign consultancy and previously served as director of development at an independent day school. She helps nonprofit leaders build strong relationships with donors and volunteers.

Amy and Sarah are co-authors of A Board Member’s Guide to Capital Campaign Fundraising.