CASE STUDY: How Visit Mountaineer Country Streamlined Board Meetings with Boardable

Like many industries, the travel and hospitality industry was heavily impacted by the COVID-19 pandemic. In Morgantown, West Virginia, this was felt most acutely by the Visit Mountaineer Country Convention and Visitors Bureau, the primary driver of travel marketing to potential area visitors.

“We’re the largest destination marketing organization in North Central West Virginia,” Visit Mountaineer Country CEO and President Susan Riddle said. “We’re getting really close to half a million users every year on our site.”

The pandemic forced Riddle and the rest of the Visit Mountaineer team to pivot and change strategy–at a time of reduced staffing. To remain productive with a smaller team and a bigger challenge, Riddle began searching for tools that would help her streamline communication within her staff and to the organization’s Board of Directors.

“Everybody’s being asked to do so much more, with so much less, in a very, not just nontraditional, but almost unsettled environment,” Riddle explained. “Trying to get in front of people to get an hour’s worth of their time, even if it’s only once a month, is really difficult now.”

Susan’s goals were clear: how to get more from her board and reduced staff without burning them out or costing too many resources. When she found Boardable, it was the perfect solution.

From creating discussion items in Boardable instead of sending emails to having a designated place to store meeting minutes, Visit Mountaineer Country found numerous ways to streamline operations when it needed to maximize efficiency the most.

The way that I prepare for meetings now is a lot different than what I used to do. Everything is in one place making meeting preparation much easier than what I did before using Boardable.” Riddle said.

Take Boardable’s Minutes Maker feature, for example. Instead of having one user take minutes on a Word document, Riddle can assign a staff member to take minutes visible to board members in real-time without needing to share a document back and forth. And, due to Boardable’s Minutes Maker feature, minutes are already started from the agenda and can only be edited by one person at a time.

“My agendas are much more comprehensive in that they include a lot more information so that board members can be better prepared,” Riddle said. “The minutes can be taken almost with your eyes closed because most of the content is already there.”

Additionally, Susan and her team can attach the minutes from the last meeting to each meeting, meaning that her board members have everything at their fingertips when they need it. The result? A more engaged board and effective team. Susan, her team, and the Board of Directors have collectively spent over 20,000 minutes in the Boardable platform in 2021.

Want to know how your nonprofit board of directors and staff can be more productive and efficient through the use of technology? With Boardable’s board software, you can centralize board information and communications, where everything (and everyone) is just a couple of clicks away.

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