Webinar

Webinar: Writing Emails That Raise More Money

Actionable insights to elevate your email campaigns and raise more money.

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Giving Tuesday is a competitive day for email fundraising, but that doesn’t mean your nonprofit should sit this one out. Many organizations are raising thousands of dollars on Giving Tuesday using email. In this webinar with email fundraising expert Vanessa Chase Lockshin, you’ll be given proven tips to craft compelling fundraising emails that connect with donors and drive results.

Learn how to write emails that not only grab attention but inspire generosity and motivate supports to take action. Whether you’re a seasoned fundraiser or new to Giving Tuesday, this webinar will provide you with actionable insights to elevate your email campaigns and raise more money.

You’ll learn:

  • The 5 elements of effective fundraising writing that will help you raise more money
  • How to write a better subject line
  • Strategies to optimize your call to action to get more clicks on the links in your emails
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Guest Speaker: Vanessa Chase Lockshin

Vanessa Chase Lockshin is a consultant specializing in nonprofit storytelling and email fundraising. She’s also the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. Since 2012 Vanessa has helped clients raise millions of dollars, including helping Variety BC build its email program from the ground up, which went on to raise $1 million in 15 months. Vanessa’s clients have included BC Women’s Health Foundation, Win Without War, OpenMedia, Burnaby Hospital Foundation, and Surrey Women’s Centre.

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